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This article applies to selling in: Japan

Manage Gift Options

If you have a Professional selling plan you can use Gift Options to offer gift-wrapping, gift messaging, or both to customers. These services can help increase your sales conversion rates by offering an enhanced buying experience.

Gift Options allows customers to indicate an order is a gift. By default, when customers indicate that an order is a gift, the product prices will not appear on the packing slip. However, customers can elect to include prices. The buyer's choices will show on the packing slip available in the Manage Orders page. If you create your own packing slips, you will need to manage the messaging and product price display.

By default, neither gift messaging nor gift-wrap options are enabled. To allow customers to access your gift-wrap and gift messaging options, you must enable Gift Options in your seller account and add fields to your inventory file to indicate whether gift-wrap, gift messaging, or both are available for each product in your inventory.

  • Gift Options are not available for Books, Music, Video, and DVD products.
  • Fulfillment by Amazon (FBA) offers gift-wrap services for eligible items, at no extra cost to sellers.
  • The product has to meet the following size and weight requirement for gift wrapping option.
Product category Maximum length Maximum width Maximum height Maximum weight
Baby & Maternity Video Games Clothing & Accessories Jewelry 71.96cm 55.88cm 36.15cm 11.34kg
Other 60.96cm 55.88cm 25.15cm 11.34kg

*Weight and size eligibility for gift wrap service is subject to change without notice

Configure gift options

By default, neither gift messaging nor gift-wrap services are enabled. To enable Gift Options, you perform two tasks:

  • Set up and configure Gift Options in your seller account.
    1. Go to Settings, then click Gift Options.
    2. Click Edit next to Gift Messaging or Gift-Wrap, then enable the service for individual order items.
    3. Click Continue to save the setting.
  • Modify and upload your inventory files to enable Gift Options.

If you upload your inventory using text files or XML, you can use the is-gift-message-available field, or is-gift-wrap-available field, or both to control which products are eligible for these options.

If you download Order reports and Adjustment reports, you will want to adapt your integration method to process the Gift Options information that appears in those reports. See Integration requirements for more information. See the Integration requirements section below for more information.

Changes to Gift Options appear within 4 hours.

Disable gift options

To stop offering a particular type of gift wrap, follow one of these two methods:

  • If you never plan to offer this gift wrap option in the future:
    1. Go to Gift Options and click Edit in the section that displays your gift-wrap images.
    2. Check Remove next to the gift wrap option you no longer want to offer.
    3. Click Submit to save your changes.
  • If you want to temporarily stop offering a gift option:
    1. Go to Gift Options and click Edit in the section that displays your gift-wrap images.
    2. Click Disabled next to the gift wrap option you want to temporarily disable.
    3. Click Submit to save your changes. The gift wrap option will remain in your account, but its status will change from Enabled to Disabled.
    To resume offering a disabled gift-wrap option, click Enabled next to the gift wrap, and click Submit to save your changes.

Customize help pages

To communicate information to buyers about your Gift Options, you may create custom Help pages. For more information, see the "Creating custom product-specific Help pages" section in My Info & Policies.

To update your customer-facing Help pages, follow these steps:

  1. On the Settings link, select Your Info & Policies.
  2. Select Gift Services to create help content about your gift-wrap and messaging options.
  3. Enter your help content in the Gift Messaging field, Gift-Wrap field, or both.
  4. Click Save.
  5. Select Custom Help Pages to create more generalized help content about your gift options.
  6. Add a title and help content.
  7. Click Save.

Integration requirements

You might be using an inventory file to create new items and adjust inventory levels for existing listings. This file contains the core information about each product (such as the title, SKU, description, etc.).

Once you enable and configure your Gift Options, you will want to modify and upload your inventory files to identify products that are eligible for gift-wrap, gift messaging, or both.

To enable Gift Options, add two fields —both are Boolean fields— to the product feeds:

Is_Gift_Wrap_Available or IsGiftWrapAvailable

  • true: Item can be gift-wrapped.
  • false: Item cannot be gift-wrapped.

Is_Gift_Message_Available or IsGiftMessageAvailable

  • true: Item can have a gift message.
  • false: Item cannot have a gift message.

  • "true" and "false" are case-sensitive. Make sure to use all lower-case letters.
  • Field naming conventions vary across templates. Depending on your template, you either use a single phrase with no spaces (IsGiftWrapAvailable) or you use hyphens (Is-Gift-Wrap-Available). Use the convention shown in your template.
  • For variation product relationships, setting Gift Options for a parent product does not mean that all children associated with that parent are gift-enabled. To enable Gift Options for one child product, you must set a value for each child product.


If you enable Gift Options and use a parsing program to process your Order reports, you might need to change your back-end system to accept all new orders.


Order reports for Gift Options-enabled sellers contain the following fields:

  • gift-wrap-type: This field contains The Gift-Wrap identifier you specify during Gift Options configuration. For example, if the Gift-Wrap description is "Premium," you might specify "PM1" as the identifier for this wrap. The Gift-Wrap identifier can be 20 characters long and must be unique.
  • gift-message-text: The text that the customer entered as the gift message for an item, such as "Happy Birthday Daddy." The gift message can have from 1-50 characters, depending upon the limit you set when configuring gift services. Gift message text appears in the Orders Report as a single string of text. Note that the message in the Orders Report feed is display all on one line.
  • gift-wrap-price: The charge applied for gift-wrapping. For example, if a customer chooses "Premium" Gift-Wrap, which costs 1000 JPY, then this appears as the Gift-Wrap charge.

Adjustments (Refunds)

You use the Adjustments file to inform Amazon of changes to a transaction. You specify the refund amount, and itemize the refunded amount by purchase price, shipping and tax.

You must add these fields to your Adjustments files to process adjustments for gift services:

  • gift-wrap-price-adj: The gift-wrap price you charged and now want to refund.

Append the field as the right-most column in your Adjustments file in the order listed above.

Settlement reports

The Settlement Report list payment events related to each product in a customer order, including all subsequent adjustment events. After you enable gift services, the Settlement Report will contain an additional field.

gift-wrap-price-credit:The amount paid to the seller for the gift wrap price paid by the buyer.

The field appears in the Settlement Report text file before order-related-fees and other-fees, the two rightmost columns.

Gift messaging

The Gift Messaging option is free to both you and the buyer. When you enable Gift Messaging for a product, you offer buyers the ability to create one gift message for each item in the order. Messages appear on the packing slip produced using Manage Orders.

Click Gift option on the Setting tab.

Maximum gift message length

The maximum number of characters in a gift message. You can set the limit from 1 to 255 characters. The default is 255.

Maximum lines in gift message

The number of lines in a gift message. You can set the limit from 1 to 10 lines. The default is 10.

Help text

You can enter the details on the Gift Services Page. Click Setting > Your Info & Policies > Gift Services so that buyers can read the detail or the instruction of the Gift Service offered by sellers on the site. You can set the limit to two-byte 330 characters


You can offer up to four different Gift-Wrap options. You are not able to specify which gift-wrap options are eligible for which products. All gift-wrap options are available for every product you specify as eligible for gift wrap.

For each gift-wrap option, you can provide the following information:

Gift-wrap name:

The name the buyer sees for a specific gift-wrap option. Each gift-wrap option must have a description. The limit is 50 characters.

Gift-wrap identifier:

The name you see for a specific gift-wrap option in the order reports. It might or might not match the name the buyer sees. The limit is 40 characters.

Gift-wrap charge:

The price you charge the buyer to gift wrap an item (tax inclusive).

Note: You may charge only a single price per gift-wrap option. You cannot charge different prices for different size or type of packages.

Gift-wrap image:

The image buyers see when making their gift wrap selection. If you do not provide an image, a placeholder image appears. Images must be a minimum of 71 x 71 pixels, in either a .gif or .jpg format.

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