The Featured Offer is the offer near the top of a product detail page, which customers can buy now or add to their shopping carts.
A key feature of the Amazon website is that multiple sellers can offer the same product. If more than one eligible seller offers a product, they may compete to become the Featured Offer for that product (as long as it can be shipped to the customer's address).
To give customers the best possible shopping experience, sellers must meet performance-based requirements to be eligible to compete for Featured Offer placement. For many sellers, Featured Offer placement can lead to increased sales.
The Featured Offer percentage is calculated as the total page views in which you are the Featured Offer divided by the total page views received by products you list. Only active items are considered. You will see ‘—‘ if we are unable to calculate your Featured Offer percentage.
When you place your products in the Amazon catalog, anyone browsing Amazon can find and buy them. When customers find what they want, they can put the product into their shopping cart (and ultimately purchase the product) using one of three methods:
The Buy Box winner for a product is selected from the pool of eligible sellers offering that product based on, among other things, price, points and availability.
Amazon will present the winning seller's "new" offering as the first choice for buyers using the Add to Cart box on product detail pages. For many sellers, this placement may lead to increased product sales.
After the Buy Box winner is selected, offers from up to three further qualifying sellers are displayed in the More Buying Choices box on the product detail page. The remaining seller offers are available to customers who click the new & used (or new) link at the bottom of the More Buying Choices box to go to the offer listing page.
Sellers must qualify for the Buy Box eligible status in order to compete for Buy Box placement. Buy Box eligibility is tied to specific seller performance criteria that determine the sellers who have consistently provided customers with a great buying experience on the Amazon.co.jp site. All Buy Box eligible listings are evaluated based on what the customer will pay (comprehensively considering payments for both goods and shipping as well as Amazon Points) and implementation of other factors, and one listing is selected for the Buy Box. When you meet the Buy Box qualifications, one new listing and one used listing each wins the Buy Box.
Since seller performance requirements can vary by category and are subject to change, we do not disclose specific targets needed to become an eligible seller; however, becoming an eligible seller requires meeting very high standards, and excelling in the qualifying criteria is the best way to work toward achieving this status. If you are an eligible seller, you can increase your chances of winning the Buy Box by following these guidelines:
Offer multiple shipping options on your products, including free shipping. You can manage your available shipping options on your Current Shipping Rates and Settings page in Seller Central.
There are several factors to improve customer experience and it is important to be successful on Amazon to provide quality and satisfactory services for customers in every aspect.