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This article applies to selling in: Japan

How do coupon budgets work?

The budget you set for your coupon will be shared among the following costs:


  1. JPY equivalent of the discount you are offering to customers
  2. Redemption fees (60 JPY for every redemption) charged by Amazon

Let’s see how budgets work with an example: you are offering a 400 JPY coupon on a 2,500 JPY item. The first day your coupon becomes active, 50 customers redeem the coupon (buy a coupon-eligible product after clipping the coupon). Your cost regarding these transactions will be calculated as follows:

(JPY equivalent of the discount you are offering * number of redemptions) + (redemption fees * number of redemptions)

(400 JPY * 50) + (60 JPY * 50) = 20,000 JPY + 3,000 JPY = 23,000 JPY

Your budget will be depleted by 23,000 JPY the following day as a result of this customer interest in your coupon.

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