These Trademark Usage Guidelines (these "Guidelines") apply to your
use, in a manner that has been approved in advance by Amazon, of the following logo (the
available on this page below. As used in these Guidelines, the term "we," "us," or "Amazon"
means Amazon Japan G.K. or any of its affiliate companies, as the case may be, and "you"
means the person or entity using the Amazon Mark. Strict compliance with these Guidelines
is required at all times, and any use of the Amazon Mark in violation of these Guidelines
will automatically terminate any license related to your use of the Amazon Mark.
YOU ARE ALLOWED TO USE THE AMAZON MARK
ONLY TO ADVERTISE THE AVAILABILITY OF YOUR PRODUCTS ON AN AMAZON SITE. YOU MAY USE THE
AMAZON MARK (a) ON YOUR OWN WEBSITE, (b) IN ONLINE ADVERTISEMENTS, AND/OR (c) IN OFFLINE
YOU ARE ALLOWED TO LINK YOUR USE OF THE
AMAZON MARK TO AN AMAZON SITE.
You may use the Amazon Mark solely for
the purpose expressly authorized by Amazon in these Guidelines and your use must: (i)
comply with the most up-to-date version of these Guidelines; and (ii) comply with any
other terms, conditions, or policies that Amazon may issue from time to time that apply
to the use of the Amazon Mark.
Below is the approved Amazon Mark image
for you to use. You may not alter the Amazon Mark in any manner, including but not
limited to, changing the proportion, color, or font of the Amazon Mark, or adding or
removing any element(s) to or from the Amazon Mark.
Do not use the Amazon Mark as part of a
sentence. For example, do not say, "Our products are (Amazon Mark), so please shop
You may not use the Amazon Mark in any
manner that implies sponsorship or endorsement by Amazon other than by using the Amazon
Mark as specifically authorized in these Guidelines by Amazon.
You may not use the Amazon Mark to
disparage Amazon, its products or services, or in a manner which, in Amazon's sole
discretion, may diminish or otherwise damage or tarnish Amazon or Amazon's goodwill in
the Amazon Mark.
The Amazon Mark must appear in its entirety,
with reasonable spacing between each side of the Amazon Mark and other visual, graphic
or textual elements. Under no circumstance should the Amazon Mark be placed on any
background which interferes with the readability or display of the Amazon Mark.
Product images should not include any Amazon logos or trademarks, or variations,
modifications or anything confusingly similar to Amazon's logos and trademarks. This
includes, but is not limited to, any words or logos with the terms AMAZON, PRIME, ALEXA,
or the Amazon Smile design.
Product images should not include any badges used on Amazon, or variations,
modifications or anything confusingly similar to such badges. This includes, but is not
limited to, Amazon's Choice, Premium Choice, Amazon Alexa, Works with Amazon Alexa, Best
Seller, or Top Seller.
You may include the following statement in and
on any materials that display the Amazon Mark (written or electronic): "Amazon's
trademark is used under license from Amazon.com, Inc. or its affiliates."
You acknowledge that all rights to the Amazon
Mark are the exclusive property of Amazon, and all goodwill generated through your use
of the Amazon Mark will inure solely to the benefit of Amazon. You will not take any
action that conflicts with Amazon's rights in, or ownership of, the Amazon Mark.
Amazon reserves the right, exercisable at its sole discretion, to modify these
Guidelines and/or the approved Amazon Mark and to take appropriate action against any
use without permission or any use that does not conform to these Guidelines.
If you have questions about these
Guidelines, please contact firstname.lastname@example.org for assistance.
"Available at Amazon" Lockup Guidelines
Available at Amazon Lockup Download (JP)
Logo assets for print and screen.