Amazon requires the manufacturer's standard product ID to list items in most categories. Requirements, exceptions or exemptions by product category are noted in the table.
Product category | Product Code Required | Memo, exceptions or exemptions |
---|---|---|
Books | Yes | ISBN, EAN, or JAN is required for all books. Sellers are able to submit UPC exemption when sellers list Non-ISBN/JAN books like Kosho, duplicated ISBN/JAN books like magazine or seller exclusive products which are guided on Listing Rules. However, sellers are prohibited to offer Non-ISBN/JAN Dojin books by Restricted Products guideline. |
Music, Video, DVD | Yes | JAN/EAN is required if makers assign them to products. Sellers are able to submit UPC exemption when sellers list Non JAN/EAN assigned products such as Vinyl, cassette Indies labels or seller exclusive products which are guided on Listing Rules. However, sellers are prohibited to Adult or copyright violating Dojin books by Restricted Products guideline. |
Video Games | Yes | JAN/EAN is required if makers assign them to products. Sellers are able to submit UPC exemption when sellers list Non JAN/EAN assigned products such as original brand or seller exclusive products which are guided on Listing Rules. |
Software | Yes | JAN/EAN is required if makers assign them to products. Sellers are able to submit UPC exemption when sellers list Non JAN/EAN assigned products such as original brand or seller exclusive products which are guided on Listing Rules. However, sellers are prohibited to Adult or copyright violating Dojin books by Restricted Products guideline |
Electronics | Yes | Major brands require a JAN but exemptions may be requested for private label brands.** |
Camera | Yes | Major brands require a JAN but exemptions may be requested for private label brands.** |
Home | Yes | Major brands require a JAN but exemptions may be requested for private label brands. ** |
Home Appliances | Yes | Major brands require a JAN but exemptions may be requested for private label brands. ** |
Toys | Yes | Major brands require a JAN but exemptions may be requested for private label brands.** |
Baby & Maternity | Yes | Major brands require a JAN but exemptions may be requested for private label brands.** |
Sporting Goods | Yes | Major brands require a JAN but exemptions may be requested for private label brands.** |
Drugstore* | Yes | Major brands require a JAN but exemptions may be requested for private label brands.** |
Food & Beverage* | Yes | Major brands require a JAN but exemptions may be requested for private label brands.** |
Watches* | Yes | Major brands require a JAN but exemptions may be requested for private label brands.** |
Clothing & Accessories* | Yes | Major brands require a JAN but exemptions may be requested for private label brands.** |
Shoes & Bags* | Yes | Major brands require a JAN but exemptions may be requested for private label brands.** |
Beauty * | Yes | Major brands require a JAN but exemptions may be requested for private label brands.** |
Jewelry | No | Submission of UPC exemption is not required if a JAN/EAN is not assigned to the product by the manufacture. Note that manufacture’s Part Number may be required for some brands. |
Office Products | Yes | Major brands require a JAN but not for private label brands.** |
Tools & Home Improvement | Yes | Major brands require a JAN but exemptions may be requested for private label brands.** |
Business, Industrial and Scientific Supplies | Yes | Major brands require a JAN but exemptions may be requested for private label brands.** |
Automotive | Yes | Major brands require a JAN but exemptions may be requested for private label brands.** |
Musical Instruments | Yes | Major brands require a JAN but exemptions may be requested for private label brands.** |
Pet Supplies* | Yes | Major brands require a JAN but exemptions may be requested for private label brands.** |
Major Appliances | Yes | Major brands require a JAN but exemptions may be requested for private label brands.** |
Kindle accessories | Yes | JAN is required without any exception. |
* Selling in these product categories requires approval.
** Specialized products that you can request exemption.
*To receive approval from Amazon, product code exemption request is required in each category. (*Only pro-merchants are eligible for selling the products without the product IDs.)
*To receive approval from Amazon, ensure that the product is not already listed before applying for the code exemption. The condition of an item for which JAN exemption is requested must be "New."
*Amazon reserves the right to cancel the permission if the approval that was given from Amazon to the seller is misused or for a non-compliance of our guidelines.
An application for product code exemption can be submitted here.