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This article applies to selling in: Japan

Add one product at a time

Add a Product is an interactive web-based interface used to list a small number of products, one at a time. This tool is available in the drop-down of Inventory menu of your seller account. Add a Product tool can be used to:

  • Match to an existing product listing: If you have a product you want to sell which already exists on Amazon, you must match to the existing product detail page.
  • Create a new product listing: If the product you want to sell does not exist on Amazon, you can list a new product and Amazon will create a new product detail page.
Match to an existing product listing

Before you match your product to the existing product listing on Amazon, ensure that you have the following information available:

Information to provide Description
Offer Details Offer includes the product’s condition, price, quantity, shipping options, etc. You can update your offer information at any time.

Follow these steps to match to an existing product listing:

  1. Select Add a Product from the Inventory drop-down, and search for the product you wish to sell on Amazon. Results are more accurate if you search for a product identifier such as a UPC, EAN, JAN, or an ISBN.
  2. If you locate the product you want to sell, perform these steps:
    1. Click on Sell this product.
    2. Enter your offer details in the provided data fields. Required fields are marked with an asterisk.
    3. Click on Save.

Create a new product listing

If you are unable to locate your product using Add a Product, you can Create a new product listing on Amazon. Before creating a new listing on Amazon, ensure that you have the following information available:

Information to provide Description
Product Identifier Most products have a unique identification code, such as a UPC, EAN, JAN, or ISBN. It ensures accurate information on the product detail page.
Offer Details Offer details includes the product’s condition, price, quantity, shipping options, etc. You can update your offer information at any time.
Product Details Product details include attributes like product name (title), brand, category, description, and images. These details give buyers a clear view of the product being offered and can be used to highlight special features. Mandatory attributes are subject to change depending on the category you are listing your products in.
Keywords and search terms Strong keywords can help make your products easier for buyers to find. To learn more, see Using search terms effectively.
Product title Use the keywords and search terms in the following order in your product title: [Brand Name] + [Nickname] = [Product title] + [Specs, Color, Size, Type, and so on] + [Model Type].
  • A space (one-byte-character) is required between each keyword.
  • Up to 50 two-byte characters for Kanji, Hiragana, and Katakana, and one-byte for alphanumeric characters spaces can be used.
  • One-byte Katakana characters or two-byte spaces cannot be used.
  • Subjective content cannot be used for product title.
  • Machine-dependent characters cannot be used.
  • Product titles are used for searching products in Amazon. Refer to the titles used by other sellers when you add the product of your own.
  • The description of effectiveness and efficacy of pharmaceutical products must not violate the Pharmaceutical Affairs Law and the Act against Unjustifiable Premiums and Misleading Representations.
  • Promotional texts such as Free shipping or Discount should be added in the seller's comment, and must not be included in the product title.
  • Examples of unacceptable product title:
    • HCM ‐ ProガンダムRX-78-2
    • (Free Shipping) HCM-Pro ガンダム RX-78-2
  • Example of a acceptable product title:
    • HCM-Pro ガンダム RX-78-2
Manufacturers Abbreviations for incorporated or incorporation such as "Inc." should be omitted. If the name can be found on our website, be consistent and use the same name. Use the legal name or the name used for corporate logo, whichever is familiar for buyers. Do not use one-byte Katakana characters.

Follow these steps to create a new product listing on Amazon:

  1. Select Add a Product from the Inventory drop-down.
  2. Click on I’m adding a product not sold on Amazon.
  3. Search or browse for the category that matches the product you want to sell and click the Select category button. Choosing your category accurately can help buyers find products more easily.
  4. Once you enter the required information in the tabs provided, you can click Save Changes to complete the listing process. You can edit the information for your product listings anytime.

Note:
  1. Detail pages are shared with other sellers who can offer the same product. Amazon chooses what information to include on the product detail page based on manufacturer and seller contributions. To know more, refer to Product detail pages and offers.
  2. Amazon displays listings with relevant and accurate information on detail page. It is highly recommended that you provide appropriate information for your product listings, to help buyers make a well-informed purchase. Review the following help guides for best practices while listing a product:
  3. Please make sure that the uploaded product information is consistent with the page information (For example, item_name, Color, Size, Quantity, model_number, Images and A+ Information).

The information you provide will be published on Amazon typically within 15 minutes and your offer becomes visible to customers through search and browse. After you add new products or listings, confirm if you can find your products by searching or browsing for them. If you cannot find your products, see Using search terms effectively and How do I find my products on the Amazon website.

List a product

Follow these steps to list a product:
  1. From the Inventory drop-down menu, select Add a Product and search for the product you want to sell on Amazon. Results are more accurate if you search for a product identifier such as a UPC, EAN, JAN, or an ISBN.
  2. If you find the product you want to list, follow these steps:
    1. Click the Sell yours button.
    2. Add your offer details including the following information:
      • Price
      • Quantity
      • Condition
      • Shipping options
    3. Save your changes.
  3. If you are not able to locate your product, you can submit product information so that Amazon can create a new product detail page. Other sellers who might offer the same product share these detail pages.
    1. Search or browse for the category that matches the product you want to offer and click the Select button. Being more precise when choosing your category can help buyers find your products more easily.
    2. Once you enter your vital product information and offer details, you can click save to complete your offer.

      Newly created products typically appear on Amazon website within 15 minutes, although some details and images might not appear for 24 hours.

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