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This article applies to selling in: Japan

Add one product at a time

Add a Product is an interactive web-based interface used to list a small number of products, one at a time. The Add a Product tool is available from the Inventory drop-down menu in Seller Central. You can use the tool to:

  • Match to an existing product listing: If the product you want to sell already exists on Amazon, you must match it to the existing product detail page.
  • Create a new product listing: If the product you want to sell does not exist on Amazon, you can list a new product and Amazon will create a new product detail page.
Match to an existing product listing

Before you match your product to the existing product listing on Amazon, ensure that you have the following information available:

Information to provide Description
Offer details Offer details include, for example, the product’s condition, price, quantity, and shipping options. You can update your offer information at any time.

To match the product you want to sell to an existing product listing:

  1. In Seller Central, select Inventory, click Add a Product, and then search for the product you want to sell on Amazon. The results are more accurate if you search for a product identifier such as a UPC, EAN, JAN, or ISBN.
  2. If you locate the product you want to sell, do the following:
    1. Click Sell this product.
    2. Enter your offer details in the data fields. Required fields are marked with an asterisk.
    3. Click Save.

Create a new product listing

If you are unable to locate your product using the Add a Product tool, you can Create a new product listingon Amazon. Before creating a new listing on Amazon, ensure that you have the following information:

Information to provide Description
Product identifier

Most products have a unique identification code, such as a UPC, EAN, JAN, or ISBN. It ensures accurate information on the product detail page.

Offer details Offer details include, for example, the product’s condition, price, quantity, and shipping options. You can update your offer information at any time.
Product details Product details include attributes such as product name (title), brand, category, description, and images. These details give buyers a clear view of the product being offered and can be used to highlight special features. Mandatory attributes are subject to change depending on the category you are listing your products in.
Keywords and search terms Strong keywords can help make your products easier for buyers to find. To learn more, see Using search terms effectively.
Product title Use the keywords and search terms in the following order in your product title: [Brand Name] + [Nickname] = [Product title] + [Specs, Color, Size, Type, and so on] + [Model Type].
  • A space (one-byte-character) is required between each keyword.
  • Up to 50 two-byte characters for Kanji, Hiragana, and Katakana, and one-byte for alphanumeric characters spaces can be used.
  • One-byte Katakana characters or two-byte spaces cannot be used.
  • Subjective content cannot be used for product title.
  • Machine-dependent characters cannot be used.
  • Product titles are used for searching products in Amazon. Refer to the titles used by other sellers when you add the product of your own.
  • The description of effectiveness and efficacy of pharmaceutical products must not violate the Pharmaceutical Affairs Law and the Act against Unjustifiable Premiums and Misleading Representations.
  • Promotional texts such as Free shipping or Discount should be added in the seller's comment, and must not be included in the product title.
  • Examples of unacceptable product title:
    • HCM ‐ ProガンダムRX-78-2
    • (Free Shipping) HCM-Pro ガンダム RX-78-2
  • Example of a acceptable product title:
    • HCM-Pro ガンダム RX-78-2
Manufacturers Abbreviations for incorporated or incorporation such as "Inc." should be omitted. If the name can be found on our website, be consistent and use the same name. Use the legal name or the name used for corporate logo, whichever is familiar for buyers. Do not use one-byte Katakana characters.

To create a new product listing on Amazon:

  1. In Seller Central, select Inventory, and then click Add a Product.
  2. Click I’m adding a product not sold on Amazon.
  3. Search or browse for the category that matches the product you want to sell in, and then click Select category. Choosing an accurate category can help buyers find products more easily.
  4. Once you enter the required information in the fields provided, click Save and finish to complete the listing process. You can update your offer information at any time.

  1. Detail pages are shared with other sellers who can offer the same product. Amazon chooses what information to include on the product detail page based on manufacturer and seller contributions. To learn more, see Product detail pages and offers.
  2. Amazon displays listings with relevant and accurate information on the detail page. It is highly recommended that you provide the appropriate information for your product listings in order to help buyers make a well-informed purchase. Review the following help guides for best practices when listing a product:
  3. Please make sure that the uploaded product information is consistent with the page information (For example, item_name, Color, Size, Quantity, model_number, Images and A+ Information).
  4. If you encounter ‘Error Code 5665’, please see ‘Error Code 5665’ section in Amazon Brand Name Policy help page.

The information you provide typically publishes on Amazon within 15 minutes, and then your offer is visible to customers through search and browse. After you add new products or listings, confirm if you can find your products by searching or browsing for them. If you cannot find your products, see Using search terms effectively and How do I find my products on the Amazon website.

Listing in multiple marketplaces

Whether you are matching to an existing product listing or creating a new one, you have the option to reach more Customers by making your listing available across multiple Amazon marketplaces during the listing process. Provide additional attributes such as price for each additional marketplace in the offer tab to create listings in those marketplaces in addition to the marketplace you have selected in the Seller Central header. Prices should be provided in the local marketplace currency, which is denoted in the price field. If a detail page doesn’t yet exist in those marketplaces, Amazon will attempt to automatically translate and create a page on your behalf. This process can take up to 48 hours to complete, and you will be able to suggest content changes in local language after completion.

Available marketplaces are determined by where you are registered, and for marketplaces outside of regions like Europe or North America, by your linked accounts. To find out more about listing policies for each marketplace, go to Amazon’s Category, Product and Content Restrictions.

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