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Minimize negative feedback

Your seller performance and your Order Defect Rate are negatively affected when you receive one-star or two-star feedback ratings. The most frequent causes of negative feedback are problems with your product listing or order fulfillment process. Here are a few things you can do to help prevent negative feedback:

  • Maintain a minimum stock level.
  • Synchronize your back-end systems to make sure you can match stock availability to ship times.
  • Provide accurate product descriptions and include images with your listings. It's important that buyers receive the product as described on the product detail page.
  • Make sure your customer service phone number and email address are correct in your online Amazon Help pages.
  • Ensure that every communication with buyers is courteous, relevant, and appropriate.

Learn how to improve your feedback rating.

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