Amazon automatically sends emails asking buyers to leave reviews and feedback. You do not have to do anything.
If you decide to ask a buyer to leave a review, you may not ask for a positive review or ask for reviews only from buyers who had a positive experience, nor may you ask customers to change or remove their review, or attempt to influence the review. For example, you may not offer any compensation for a review, including money or gift cards, free or discounted products, refunds or reimbursements, or any other future benefits.
Unless Amazon solicits a review through Amazon’s program such as, Early Reviewer Program, or an answer through its Customer Questions & Answers, we do not permit reviews or votes on the helpfulness of reviews that are posted in exchange for compensation of any kind, including any of the following:
No. Reviews written for financial gain violate our guidelines and will be removed.
Yes, provided the buyer has made at least one purchase using their Amazon account. They can review any product on Amazon, regardless of where they purchased that product. However, if a reviewer did not buy the product on Amazon, their review will not be marked as an Amazon Verified Purchase.
We only allow buyers to submit reviews for products that have already been released for sale. We make an exception for the following product releases:
If you see reviews appear on a product before it is released and none of the above apply, use the Report abuse link next to the review to report it.
Amazon shares reviews written by verified purchasers of the same product in other countries. Reviews for certain products are shown in the section “Top reviews from other countries” below the local reviews section on the detail page. To benefit from this feature, your brand must be enrolled in Brand Registry and your products must have the same brand across all stores.
For information on how to enroll in Brand Registry, click here.
Yes. Amazon shares product reviews across parent and child ASINs in a variation to make it easier for customers to make informed purchasing decisions. We only share reviews when products are materially the same and listed in the same category. Reviews of each product should be relevant and applicable to the entire set.
For more information about variation relationships, go to variation relationship FAQ.
Customer reviews are about the product, and seller feedback is about the seller and the purchase experience. Customer reviews do not affect your seller performance metrics, but seller feedback can have an impact on your seller performance metrics.
If you receive feedback that is about the product and not your service or the shopping experience, Request Remove Feedback from Feedback Manager.
No. Amazon does not notify sellers when new reviews are posted for the products they sell.
No. As long as a product is listed on Amazon, its reviews will continue to appear. However, we do remove reviews that violate our guidelines. Buyers can also remove their own reviews.
No. Any information that a buyer provides could be helpful to other buyers.
Reviews are removed from the Amazon website for these reasons only:
If you see reviews that you think are inappropriate or fake, use the Report abuse link next to the review to report it.
No. We encourage our buyers to give their honest opinions on our products. As long as the review is within our guidelines, we will not remove it.
No. You cannot block a buyer from writing reviews on your products. If you think a review violates our guidelines, use the Report abuse link next to the review to report it.
No. We check reviews for violations of our guidelines, but we don't edit reviews.
Yes. Buyers can change their reviews at any time. However, you may not ask buyers to change their reviews.
No. That is entirely up to the buyer to decide. You are not allowed to ask buyers to change or remove reviews.
No. Amazon never shares private buyer information.