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This article applies to selling in: Japan

Image guidelines for clothing

Good images are important to your products' success. In an online store, the product image is one of your most valuable marketing tools.

When customers browse Amazon pages, often the image draws them to consider your product. In addition, with so many choices available for online purchases, a well-formed image can set your product apart from the others. Poor quality images turn away customers. Use your product images to communicate the selling points and features of your products, to inform and interest customers, and to reinforce your brand. Every SKU must have a main image.

Types of images

Amazon displays several images for each product in the catalog. As a seller, it is in your interest to provide several high-resolution product images for your products so customers can make informed buying decisions. You can use four types of images to illustrate your products:

  • The parent SKU main image, used for the product detail page (the page customers see when they search or browse the catalog). Only one main image is used per parent product. The main image appears as a smaller representation of the full-size image on the product detail page. When customers click the smaller picture, the full-size picture appears in a pop-up window. You must supply a parent main image.
  • The Child SKU main image, used to show a view of the product in the specific color for the given child SKU. The main image for the child SKU shows in the image pop-up window. Each child SKU has just one main image, representing the child product in the specified color. You must supply a child main image for every color that you sell.
  • Alternate images, used to show different views of the product to help clarify use, detail, fabric, cut, or other ways to view the product, or to show related products. You can supply up to eight alternate images for each parent or child SKU. The alternate image for a parent product appears in the image pop-up window. If a customer clicks a specific color in the image pop-up window (for example, a blue sample), then the pop-up window shows the alternate image for the "blue" SKU.
  • Swatch images, used to show different available colors, fabrics, or other choices for products. You can supply one swatch image per child SKU. Swatch images display on the product detail page next to the name of the color.

Image requirements

By submitting quality images, you can improve your chances of selling your products. Your product images must meet certain technical and style requirements. Failure to meet those requirements could result in the suspension of your seller account.


For main images:

  • Use pure white backgrounds (RGB 255, 255, 255; hex #FFFFFF)
  • Include only what the customer will receive; accessories that are not part of the product should not be shown
  • If it is a bundled product, it is not necessary to show the entire lot, a single image of the product will suffice

For all images, including alternate images:

  • Product images should be at least 1001 pixels on the longest side
  • Product images should be in color, not black and white
  • Show the entire product; the product should occupy at least 85% of the image area
  • Alternate images can be different angles, views, or swatches


For main images:

  • Images with a non-pure white background (RGB less than 255)
  • Images with part of the product for sale cropped by a frame edge
  • Text, logos, borders, color blocks, watermarks, or other graphics over the top of a product or in the background
  • Multiple positions of the same model, or multiple views or colors of the same product in the main image
  • Models that are sitting, kneeling, leaning, or lying down (models must be standing)
  • Images that show packaging or brand or swing tags, except for stockings or socks
  • Visible mannequins, except for stockings or socks

For all images, including alternate images:

  • Images that do not match the product title
  • Nudity or sexually suggestive images
  • Images that are blurry, pixelated, or have jagged edges
  • Images of Kids & Baby underwear or swimwear that are photographed on a model

  • When submitting the main image for child products, be sure the image represents the actual child product being listed. For example, if you are listing different colors of the same T-shirt, it is important that you provide an image that represents the variant color.
  • When you submit an image of at least 1,001 pixels, customers can use the zoom feature on the product detail page. This feature may reduce returns and negative feedback.

Intimate clothing and swimwear

Images of intimate clothing, lingerie, and swimwear products must not be sexually explicit or obscene, as determined at the sole discretion of Amazon. In addition, images of such products must comply with the following rules:

  • Images of live models that use poses that could be interpreted as indecent, excessively erotic, or lewd are not permitted.
  • Images that display full nudity (breasts, genitalia, bare bottoms, and so on) are not permitted.
  • Images with live models wearing sheer products might be permitted, provided that genitalia and breasts/nipples are not exposed or presented in a lewd or provocative manner. No bars or other types of graphics are permitted to cover exposed body parts.
  • Thongs and panties must use front views for the main product image. Back views can be uploaded as alternate views.
  • Thongs and panties that do not provide full coverage in the front and back must have images that do not use a human model. Air-brushing is not permitted for exposed skin areas.

Swatch images

Product detail pages show the main image for the parent product. Swatch images for child products, if available, appear below the main image as 30 x 30 pixel thumbnails.

Swatch images help customers see other aspects of your product, such as color or detail.

When a customer clicks the swatch image, one of two things happens:

  • If the main image for the child product is available, then the swatch image and / or color name text on the detail page links to the image pop-up windows, and the main image for the child SKU appears in a pop-up window.
  • If the main image for the child product is not available, then the swatch image and / or color name text on the detail page does not link to anything.

Even though you might not think of using swatch images, there are two ways you can leverage swatch images for your products:

Single image, many color variations:

You might have several main images for all color variations for a product that does not have swatch images. You can use these images as swatch images and as main images for your variations. As with any swatch image, the images appear as thumbnails that, when clicked, appear full-sized as the main image in a pop-up window.

Single image, all product variations:

You might have a single image featuring all color variations. For example, you might have a main image of a "pile of sweaters" to represent all the colors you sell, and you do not use swatch images. In this case, you can submit the "pile of sweaters" image as an alternate image. This alternative image is linked from the detail page, under the "See larger image or other views" link. All the alternate images appear in the same pop-up window. The customer can move from image to image in this pop-up window by clicking the thumbnail in the pop-up window.

Acceptable and unacceptable images

Examples of both acceptable and unacceptable images are shown below.

Images must not be blurry, pixelated, or have jagged edges.



No text, logos, graphics, or watermarks can be over the top of a product or in the background.



No part of the product for sale can be cropped by a frame edge.



Images must not have multiple positions of the same model or multiple views of the same product in the main image.



Models must not be kneeling, leaning, or lying down (only standing).



Products must not be in packaging or shown with external brand tags, except for stockings or socks.



Images must not have visible mannequins, except for stockings or socks.



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