Sell on Amazon Sign In
This article applies to selling in: Japan

Product Page Style Guides

At Amazon, we do our best to provide a consistent look and feel for our customers. However, each category has slightly different requirements about how its products are displayed.

To help you create compelling, accurate detail pages, we've created category style guides, which contain guidelines for images, descriptions, and much more. They are in PDF format for easy downloading and printing.

Categories have style requirements, so be sure to review any guides that specifically apply to the categories you sell in. Download the style guide for your category from the downloadable file template table on the Templates for Specific Categories page.

Sign in to use the tool and get personalized help (desktop browser required). Sign In

Reach hundreds of millions of customers

Start selling on Amazon

© 1999-2022,, Inc. or its affiliates